The description on the packaging reads: “You know that dream where all your favorite food is piled high and ready to go? It’s not a dream. It’s Ruffles Loaded Chili & Cheese flavor. Chili? Check. Cheese? Heck yeah. Onions and peppers. Bingo. Now put all that on a chip. Pinch yourself, you’re really awake. Okay, now hit yourself. Oh well, it was worth a shot.” That immediately touched my spirit.
I always liked Ruffles – they’re a classic from my childhood that will never let me down. When I have a choice, Ruffles or Lay’s, I will probably go for Ruffles. Compared to other popular brands, Ruffles give me way more of that mouth-watering pleasure. When it comes to cheese, they’re cheesier; when it comes to smoky BBQ, they’re smokier. I also love the fact that the chips are usually large in size.
Speaking about Ruffles Loaded Chili & Cheese, everything seems to be in its place. The chili is there and the cheese is simply fucking awesome. People at Ruffles do know what they’re doing when it comes to cheese powder.
Unfortunately, Ruffles, like other chips made by a giant company, make you feel a little sick when you consume too many. That is the only disadvantage that comes to my mind right now. It’s because of one thing they’re lacking. That thing is called QUALITY. Thankfully for them, most of the mainstream brands (Frito-Lay included) know: using the mentioned SECRET INGREDIENT wouldn’t be very profitable… That’s why they don’t.
To sum up, chips produced by mega-brands will never be as good as a chips produced locally by hipsters on some English farm. Amen.
Bought and eaten in Los Angeles, CA.
My rating: 7/10.